Whether you’re running a monthly membership site, a free membership site or anything in between, one of the keys to your success is to reduce your churn rate. That is, you need to keep your members from canceling or just leaving the site.

You see, that’s because much of your membership site income is going to come from backend sales. As you’ve already discovered, each of your paying members are worth about $5 to you each month and your free members are worth about $1.50 in backend sales.

That means that the more members you have, the more money you make… effortlessly!

And that’s why you need to use membership retention methods like this:

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