Are you troubled by new member dropout rates?

This week we’ll explore some of the reasons for high dropout, among new users and give you some surefire remedies to fix it.

Starting from your new user’s point of view, let’s address some of their main concerns.

PROBLEM

New User: Okay! So, I’ve looked at your salespage and I was hooked! There were several things there, that sounded very enticing, but the first time I logged into my account, I wasn’t even sure I was in the right place.

SOLUTION

Keep the same look and feel of your salespage on your membership’s main page.

By keeping the same header graphics, fonts, and bullet points as in the salespage, you’ll help people know that they are in the right place, immediately. This will aid in building confidence in your members, that they have made a good decision in joining, and that you are who you have represented yourself to be.

MISSED OPPORTUNITY

New User: When you sent me the first email with my login information after signup, didn’t you know I’d be saving this email for a long time?

Why didn’t you take the time to customize this email with some more helpful information for us new members?

A BETTER WAY

Perhaps you could have… Read the rest of this entry