Are you and your  membership business prepared for a crisis?

Statistics gathered here, by our Entrepreneurial Research Laboratories (ERL) in our un-scientific poll, show that all businesses fit into 1of 2 categories:

1. Those that have already experienced a crisis
2. Those that soon will!

While sadly crisis is a fact of life, for all businesses using the membership model – small, medium, and large, the adverse effects of a crisis can be easily mitigated by the entrepreneur who plans ahead, and takes the extra effort to construct a solid contingency plan.

Surviving a business crisis successfully and testing a contingency plan can surprisingly often be a great experience for any entrepreneur!

Entrepreneurs’, who have weathered a storm and emerged victorious, usually become ardent believers in the old adage, “What doesn’t kill you, only makes you stronger.”   This is true because at the point of crisis, a good business with great leadership is given a rare opportunity to show off their true character, and core strengths.

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Are you troubled by new member dropout rates?

This week we’ll explore some of the reasons for high dropout, among new users and give you some surefire remedies to fix it.

Starting from your new user’s point of view, let’s address some of their main concerns.

PROBLEM

New User: Okay! So, I’ve looked at your salespage and I was hooked! There were several things there, that sounded very enticing, but the first time I logged into my account, I wasn’t even sure I was in the right place.

SOLUTION

Keep the same look and feel of your salespage on your membership’s main page.

By keeping the same header graphics, fonts, and bullet points as in the salespage, you’ll help people know that they are in the right place, immediately. This will aid in building confidence in your members, that they have made a good decision in joining, and that you are who you have represented yourself to be.

MISSED OPPORTUNITY

New User: When you sent me the first email with my login information after signup, didn’t you know I’d be saving this email for a long time?

Why didn’t you take the time to customize this email with some more helpful information for us new members?

A BETTER WAY

Perhaps you could have… Read the rest of this entry