Are you and your  membership business prepared for a crisis?

Statistics gathered here, by our Entrepreneurial Research Laboratories (ERL) in our un-scientific poll, show that all businesses fit into 1of 2 categories:

  1. Those that have already experienced a crisis
  2. Those that soon will!

While sadly crisis is a fact of life, for all businesses using the membership model – small, medium, and large, the adverse effects of a crisis can be easily mitigated by the entrepreneur who plans ahead, and takes the extra effort to construct a solid contingency plan.

Surviving a business crisis successfully and testing a contingency plan can surprisingly often be a great experience for any entrepreneur!

Entrepreneurs’, who have weathered a storm and emerged victorious, usually become ardent believers in the old adage, “What doesn’t kill you, only makes you stronger.”   This is true because at the point of crisis, a good business with great leadership is given a rare opportunity to show off their true character, and core strengths.

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In 1899, at the peak of the industrial revolution, the “then” Commissioner of the US patent office, Charles H. Duell was credited for offering this indelible quote, “Everything that can be invented has been invented.” There’s some contention over his authorship of this quote, but if Duell did actually say it, then it’s easy to see why he chose a career as a government bureaucrat, over that of an entrepreneur.

Bar none, the most dangerous train of thought an entrepreneur can entertain is one of complacency in the face of innovation, and yet so many entrepreneurs overlook opportunities to be inventive everyday!

There was a time, not long ago when many believed that social media memberships had been zipped-up by Facebook, Twitter, Google+, and the like – but then along comes Pinterest and the whole world is again turned upside down.

How, many of us are knocking our foreheads against the doorjamb for not beating Pinterest to market, with our own versions of a hyper cool, hyper visual, social bookmarking, and sharing membership website?

Adding insult to injury, this week, Equals6.com announced that it had topped the 10, 000 members mark, providing more fuel to the fire, in the hearts of membership entrepreneurs, lamenting missed opportunities.

Equals 6 is a new membership website for students interested in networking with other students, facility, and employers. This hot new membership website comes from an unlikely hotbed for trendy innovation, the ice-cold providences of Canada!

I love their tag line: >>> “Join now and discover how we make 2+2=6!

How do WE find inspiration to innovate in the membership market?

Sir Isaac Newton said that, “If I have seen further, it is only because I was standing on the shoulders of giants”.

Aptly put, Isaac!

Today, we are fortunate to have many giant’s shoulders to stand upon – many more than old, Isaac had.

Look around you; people are creating innovation today, by putting together bits of existing technology, from past giants, in all kinds of new, different, and exciting ways.

You don’t need to reinvent the wheel!

Even the most complex automobiles that we drive today began as simple hybrids, combining the lowly horse drawn wagon with the engine.

The wagon itself was born from the humble travois, with a couple of wheels added on, to get it rolling!

All that invention requires is a visionary, who can put together existing puzzle pieces in a different order.

Take for example, Johnny Chung Lee’s two most important Wii Remote Projects.

You will need only to scroll down his website to see the two examples, I mention in this post.

In one of his projects, he takes the relatively cheap and readily available parts from a Wii remote, and constructs an ultra low-cost, high functioning, and multi-point interactive whiteboard, for one hundredth of the cost, of a traditional interactive whiteboard!

He also has constructed a head tracking, three-dimensional, virtual reality, display, which will revolutionize the way we interact with computers and games, using the same cheap components!

Another prime example of outstanding innovation, based on existing technologies can be seen in Pranav’s Sixth Sense Device, which combines a few off-the-shelf parts to miraculously blur the lines between the physical and digital worlds!

I highly recommend that you take time out from your day and explore Pranav’s and Johnny’s projects by clicking the links above, to see where the cutting edge of IT is taking us, even before reading the rest of my post…

Now that you have seen where tomorrow is headed, and how people are using existing technologies to change the world, offering innovative and ingenious new products by combining parts from old and new existing products, let’s discuss the ways that YOU can employ these same exact concepts, to create the most ingenious and innovative membership websites of tomorrow!

Like Johnny and Pranav; you need to immerse yourself in what is already around you, and at your fingertips.

The more you become acquainted with existing technology around you, the more likely you will be able to have one of those epiphany moments, when the puzzle pieces fall into place in your mind, and a new idea pops out.

You need to erase the words, “I can’t” from your lexicon, because with the way technology changes, even the things that were difficult only a month ago may have become easy, thanks to your ability to combine something old, with one of the most recent advancements!

For instance, MemberSpeed software continues to upgrade, transform, and adapt. It provides modules today that you can put together like puzzle pieces, to create membership websites with features you’d have thought all but impossible, only a few short months ago!

However, none of the innovation going on at MemberSpeed will do you any good, without you taking the time to see what is available.

In other words, you can’t step on the shoulders of giants if you don’t know first, where they are standing!

Take for instance our membership website templates, which are making the job of creating several good-looking membership websites a cinch! However, don’t just look at the templates themselves, stand on the shoulders of more giants by checking out what our customers are doing with these easy to use templates!

However, that’s not all, look at our long list of plugins for the MemberSpeed core software, which you can arrange into your own innovations!

You have these options (among many others) to choose from…

• Shopping Cart Ecommerce Manager 2.03

• RSS Feed Generator Manager

• Digital Download Product Manager

• Affiliate Marketing Program Manager

• Article Content Manager

• Featured Product Manager

• Link Tracking Manager

• Review Comment Manager

• Reseller Program Manager

• Email Marketing Autoresponder Manager

• Audio Player Manager

• Video Player Manager

• Joint Venture Business Partnership Manager

• Member2Member Community Offer Manager

• Customer Incentive Rewards Program Manager

• Case Study Manager

• Media Press Release Manager

• Coupon Promo Code Manager

You can learn more about any of the options above, by clicking on this link: http://www.memberspeed.com/Membership_Management_Software/product/productList.html

Together they are an entire suite of plugins, which you can mix, match, and play with like puzzle pieces on your own, to come up with a totally unique and innovative membership website!

There is no need for you to re-invent the wheel! You can just move the pieces around until you customize your perfect membership website of tomorrow, today!

Who knows, you may be the next Pinterest, Equals6 social membership website, or you may create something even better, which only you can envision!

Take a look at all that MemberSpeed is offering now, and discover how you can add two and two together, and make six or even more!

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