In the previous post, Simon gave you some great personal advice for making your membership site run super smoothly, retain members and build customer loyalty by turning even your “bloopers” into relationship building opportunities.
He also passed along some powerful tips on successfully pursuing the most difficult contacts that walk through the doors of a membership site.
He covered simple yet concrete methods for building strong relationships and showing the Internet community that your membership is so much more than the usual membership site.
In this post, we are going to assume you have followed most of the advice we’ve given you in the past and that your membership site has proven real value to your customers and is chugging along making you a tidy profit every month.
Is that enough?
Hell no! Like all entrepreneurs we strive for more, ourselves included, no matter how much we make, we’re all subject to our human desire to covet what’s on the horizon.
No matter how much money we make, it seems that there is always something that is just outside of our immediate income level that we just “gotta-have”!
It does not matter if it is a new faster car, bigger house, extended sabbatical leave, lavish vacation, or some new toy you just need to get your hands on, there is a right and a wrong way of getting it!
Don’t worry I’m not going to get on a soap box and rail against the evils of overspending with credit cards, that would be off topic.
Here, we are more interested in protecting your membership site’s revenue stream. As long as it keeps generating money, you can spend it however, you want (including credit card bills).
Therefore, in this post we will cover some of the dumb things that smart people have done that totally screwed up good membership sites.
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