I was watching the BBC and was wondering what it was that is driving the “99%” to go out into the streets, occupy Wall Street, block bridges, face arrests, beatings, macings and even possibly being tasered for their cause?

Why is it that we are witnessing this social phenomenon now, nearly 4 years after the bailouts of 2008, rather than back at the height of the crisis, while the decisions were being made, and the faces of the decision makers were on the fronts of every news outlet worldwide?

Will this movement build to reach the level of violence and unrest seen in the recent London Riots, Lyon Riots in France, upheavals across Greece, and others of the EU nations, in the last few years?

These, are the twenty trillion dollar questions, being pondered, and addressed by the brightest minds in political science, economics, psychology, and sociology in the world!

I’m not sure, however, I do know one thing for certain.

Historically we can know that like any social movement that has come before, this movement will inevitably possess a predictable cycle of growth and decline, regardless of whether the movement’s goals and aims are achieved.

The outcome of this movement like any other depends solely on how well the emerging leaders can; (for lack of a better word) “CAPITALIZE” on the fervor, amongst their faithful, to grow membership numbers into a formidable force for change.

In this respect, timing is everything!

In this month’s post, we will ponder and discuss the “cycles” of membership, when it is most likely that you can CAPITALIZE on the “fervor” of your own members, and how to extract the highest social impact to increase membership growth organically, and increase your profits.

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Well, you have heard it before, and I’m going to tell you again, the money is in the list.

Why do I bring this up, in a membership blog post?

Am I beating a dead horse?

No.

The list as we know it will soon reach new heights of prominence in online marketing very soon.

You see, Simon and I have been on an exciting expedition of sorts lately, researching, combing over everything we have learned from our past, and combining that with all of our best predictions and projections for the future of online marketing.

Our conclusion?

Well, this will be part of an upcoming product when complete. ;-)

However, we thought it important to share some of our preliminary findings, with you, our loyal members, right now!

One of our major findings concerns the future of “The List”.

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