I was watching the BBC and was wondering what it was that is driving the “99%” to go out into the streets, occupy Wall Street, block bridges, face arrests, beatings, macings and even possibly being tasered for their cause?

Why is it that we are witnessing this social phenomenon now, nearly 4 years after the bailouts of 2008, rather than back at the height of the crisis, while the decisions were being made, and the faces of the decision makers were on the fronts of every news outlet worldwide?

Will this movement build to reach the level of violence and unrest seen in the recent London Riots, Lyon Riots in France, upheavals across Greece, and others of the EU nations, in the last few years?

These, are the twenty trillion dollar questions, being pondered, and addressed by the brightest minds in political science, economics, psychology, and sociology in the world!

I’m not sure, however, I do know one thing for certain.

Historically we can know that like any social movement that has come before, this movement will inevitably possess a predictable cycle of growth and decline, regardless of whether the movement’s goals and aims are achieved.

The outcome of this movement like any other depends solely on how well the emerging leaders can; (for lack of a better word) “CAPITALIZE” on the fervor, amongst their faithful, to grow membership numbers into a formidable force for change.

In this respect, timing is everything!

In this month’s post, we will ponder and discuss the “cycles” of membership, when it is most likely that you can CAPITALIZE on the “fervor” of your own members, and how to extract the highest social impact to increase membership growth organically, and increase your profits.

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