In doing research for this month’s post, I came across this article title…

Actually to be fair, the original article that was posted on the Guardian’s website was titled “German nudist groups see memberships shrink”, but being a notorious sight-reader, you can see how it took me a bit off my guard.

Either way that you slice it, both titles are just plain WRONG, on so many levels.

So, consider yourself a bit cheeky just for reading this far and guessing where I’m headed with this month’s post.

Now, I have to admit that I never finished reading the full article, which can be found here on the Guardian’s website for the curious: http://www.guardian.co.uk/world/2011/jul/22/german-nudist-groups-memberships-shrink

However regretfully, I made it as far as the interview with the young electro mechanic talking about visiting NUDIST COLONIES WITH HIS GRANDPARENTS when suddenly I had the urge to “pop-off” to Boot’s Pharmacy for a packet of “Motilium™ Instant melt tabs”.

Revived slightly from the nausea, but still a bit queasy from my aforementioned research, I’d like to begin this month’s post by sticking with the overall topic of Diminishing Membership Levels.

Not that I have ever had to admit a problem with “member shrinkage” but I’ve been in the business long enough to know “friends” with this particular problem and I’m qualified to offer advice. (ahem!)

If you also have “friends” who own Membership websites and are experiencing “member shrinkage” let them know first, that it is okay, and that they do not need to use proxy servers to discreetly search the Internet for information to help them with this “problem”.

…Because here, I’m offering sound advice, in a factual and “non judgmental” way.
Read the rest of this entry

Creating and sustaining a membership site can pose to be a great challenge at times, especially when you notice that members are withdrawing their memberships one by one.

You might think how utterly unsatisfying it is when you have worked so hard to recruit them as members, and it is just too easy for them to get out through the back door faster than they have entered.

But on a more positive note, retaining members is easy if you know how.

Here are some of the effective ways to keep your members satisfied and loyal to your site. Read the rest of this entry