Creating and sustaining a membership site can pose to be a great challenge at times, especially when you notice that members are withdrawing their memberships one by one.

You might think how utterly unsatisfying it is when you have worked so hard to recruit them as members, and it is just too easy for them to get out through the back door faster than they have entered.

But on a more positive note, retaining members is easy if you know how.

Here are some of the effective ways to keep your members satisfied and loyal to your site. Read the rest of this entry

In yesterday’s article, we talked about how you can best use the “Freemium” model for business success. Today, we’re going to discuss some of the tactics and strategies (the “Secret Ninja Tactics”) to significantly increase the response rate on a successful Freemium based site.

The Freemium model will make you money, but using these Secret Ninja Tactics could double or triple that amount.

1. “Hide” Your Free Entry Point.

The first Secret Ninja tactic is to hide the fact that your “entry point” is free.

Why would you want to make it harder for people to get your information? Read the rest of this entry

Today we’re going to discuss the “freemium” model, and how it’s almost a requirement for a successful website. If you’re selling anything online, whether it’s ebooks, digital products or anything of that sort, then the freemium membership system we discuss below can deliver those products in the most effective and profitable way.

Business Success Means Avoiding Churn and Increasing Revenue Per Customer.

To be a business success, you’ll need to avoid customer churn (or “turnover”). If you get 100 new members, but 99 of them quit after 30 days, it’ll be hard for your business to survive. In a membership context, it’s the period of time someone will keep paying their membership fees. So while it’s vitally important to constantly acquire new customers, it’s just as important to maximize the revenue of each customer you already have. So what we’re talking about is the backend, and the marketing funnel you have in place.

Read the rest of this entry

Debi Asks:

What’s the best way to promote/advertise our site – www.themagicofscotland.com?

We took our inspiration from a third party site called www.xxxxxxx.com (removed for privacy reasons) which has some 4,500 members who access a database of truck pictures and details. Our reasoning was that if a niche would pay to look at still images of trucks then a bigger pool of worldwide potential customers would pay a similar amount of money to view audio-visual clips of beautiful Scottish scenery amongst other benefits.

We are presently receiving an average of 60 unique visitors per day but aren’t converting any. We seem to be stuck at this traffic level and need more people visiting and some actually joining. Read the rest of this entry

Vinden Asks: How can I get well-known internet marketing people to promote my membership site as a JV / affiliate?

Great question and one that I’m sure many people do wonder about, I know I sure did when I was starting out.

I’ve seen people come out of nowhere and suddenly they have every well-known marketer scrambling to promote their newest product while at the same time I’ve seen people who have been around for years but hardly ever or never get well-known marketers to promote their stuff. Why? Interesting isn’t it. Well, there are many ‘deep’ reasons which we shall go over.  Read the rest of this entry