Internet Explorer has been losing market share for quite some time. IE9 is Microsoft’s latest and greatest attempt to win people back into “their fold” and get people surfing the net using their browser.

“How well will it be accepted?” I can’t say. However, there will be a considerable number of people using IE9 and this post will detail how you can take advantage of the important new features that IE9 will provide.

Before we start, I should say, Simon and I are strong supporters of Firefox as a browser, because it has tons of features and plug-ins, that are (for marketers, developers, customers and web-surfers) in our opinion, just pretty darn cool.

You can start here, Mozilla Addons if you want to enhance an already awesome web experience, through the Firefox open source browser.

BUT, hold on… this new development will not affect Firefox browsing, so stay with me as I explain what IE9’s latest “update/upgrade” will do for you, and how you can capitalize on it.

For Starters:

Bill Gates and his elves at the North Pole have given us a new toy in their latest update/upgrade of the IE browser. What it is called, is “Pinning and Jump Lists” and what it allows you to do is get free traffic coming back to your site again and again for free by giving fans of your site a way to stay connected to you even without opening their browser.

Right now, IE9 is in beta, so you’ll want to implement the following instructions right away…

Read the rest of this entry

In an attempt to significantly improve consumer protection online, the Advertising Standards Authority (ASA) will be instituting new rules, starting in March.

To get the word out, they have launched an ad campaign to generate buzz and make marketers aware of the changes in the CAP code before they take effect 1 March.

On that date all “marketing communications” whether on the company’s website or on third party websites under their control, need to comply with non-broadcast advertising rules as set out in the revised CAP Code.

These new third party regulations will affect social media sites like Facebook and Twitter and affiliate marketing.

However, there is a lot of conjecture online, as to what these changes will mean and how they will ultimately affect online marketing.

I’d like to dispel some myths, because I believe much of the negative news that I’m reading, is nothing more than inflated nonsense by doomsayers, attempting to write controversial blog posts in an attempt to attract advertising revenue.

When I read between the lines, I see only good things for responsible online marketers and especially for owners of membership websites.

Before we begin, let me give you a list of “resource links” from the original sources so that you can understand first hand what is going on rather than relying on any one persons filtering of the facts.

Read the rest of this entry