Are you and your  membership business prepared for a crisis?

Statistics gathered here, by our Entrepreneurial Research Laboratories (ERL) in our un-scientific poll, show that all businesses fit into 1of 2 categories:

1. Those that have already experienced a crisis
2. Those that soon will!

While sadly crisis is a fact of life, for all businesses using the membership model – small, medium, and large, the adverse effects of a crisis can be easily mitigated by the entrepreneur who plans ahead, and takes the extra effort to construct a solid contingency plan.

Surviving a business crisis successfully and testing a contingency plan can surprisingly often be a great experience for any entrepreneur!

Entrepreneurs’, who have weathered a storm and emerged victorious, usually become ardent believers in the old adage, “What doesn’t kill you, only makes you stronger.”   This is true because at the point of crisis, a good business with great leadership is given a rare opportunity to show off their true character, and core strengths.

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In our last post, we discussed some of the tempting reasons why you might consider using “Cloud” storage for your information, in this post I’ll alert you to some of the caveats you might encounter.

Since we last talked, I have painstakingly researched Amazon’s Cloud’s, Google Cloud’s, Microsoft’s Skydive and Dropbox’s free offers, and today I’ll reveal my findings.

But before I break it down, I should like to point out the biggest caveats which they all share.

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